When the global financial crisis spread to China's real economy, architectural hardware industry escape the same fate. Exports as soon as possible to get rid of the pain is the common aspiration of many enterprises.
“Stimulating domestic demand, "is a timely field
Architectural Hardware is a traditional industry, but also the basis of industry, which is characterized by small-scale individual enterprise, quantity, strong dependence on exports. This year due to the financial crisis, foreign trade and export enterprises bleak future. Experts said that the collective architectural hardware companies want to operate out of the predicament, only changes in marketing methods as soon as possible.
"Demand pull" is undoubtedly the enterprise market repositioning timely rain. 200811, the State Council announced a new initiative on stimulating domestic demand ten：First, strengthen the construction of affordable housing projects; Second, accelerate the construction of rural infrastructure; Third, speed railways, highways and airports and other major infrastructure construction; Fourth, accelerate health, culture and education development; Fifth, strengthen ecological environment construction; six is to accelerate innovation and structural adjustment; seven is to speed up post-quake reconstruction work; eight is to improve urban and rural incomes; nine in all regions of the country, the full implementation of the VAT reform all sectors, to encourage technological upgrading of enterprises, reduce the burden on enterprises 120000000000 Yuan; ten is to increase financial support for economic growth.
In these "domestic investment", you can see the market entry point. First, a "housing project", for example, residents of housing as the largest domestic consumer demand, will directly stimulate the market demand and stimulating architectural hardware; rural infrastructure requires a lot of ancillary architectural hardware products, companies can increase the products in this area production, and efforts to plan the rural market sales channels; in railways, highways and airports and other major infrastructure, the need for a large number of high-quality architectural hardware products, enterprises should not only good quality, but also increase new product development efforts.
In addition, the ten measures in five, six, seven, nine, ten other five are also business-related building hardware. In this regard, the industry out of a home remedy to businesses: steady repair in foreign markets, while efforts to open up the domestic market.
Exhibitors this year at the right moment
Exports face difficulties and "domestic policy" stimulus, many companies are considering building hardware "export to domestic sales."
Easy to set strategy, channel hard to find, consumer demand in the domestic market, after all, different from abroad. Those export-oriented enterprises to be fought in the domestic market, the need to re-planning of product lines and sales channels. In this case, the hardware show become the first choice to open the domestic market.
According to
’09China International Hardware Show（CIHS’09）Subcommittee concerned parties, 2009 exhibitors architectural hardware business increased significantly, the exhibition set up for this purpose special museum and architectural hardware area.
It is understood that the annual session of China International Hardware Show (CIHS) exhibits by the China Hardware Association and the German company jointly organized by Koelnmesse, is currently the largest hardware show in 2009 was held September 16 to 18 , the venue at the Shanghai new International Expo Centre. "Architectural Hardware museum is located in Hall E4." Organizing Committee said that the current booths have been sold Seventy breeze office received a telephone consultation flocked daily. "Exhibition of architectural hardware exhibits very rich, not only metal doors and windows, furniture, hardware, decoration hardware, nails, wire, valves, fasteners, building foundation materials, tools also include walls, wallpaper, DIY products, etc. has been there are Russia, the United Arab Emirates, Germany, the United States, Indonesia five countries identified group purchasing organizations to visit. "
The exhibition is not only a commodity display window, it is the exchange and cooperation platform. Some domestic export enterprises will inevitably take the agent of the road, inCIHSCrowds of spectators, such as flow, not only a large number of perennial buyers and distributors and agents gathered,“Here is full of trading opportunities.”The organizing committee said sincerely,“Especially for those who export to the domestic enterprises, exhibitors this year at the right moment.”